01
FUNCTIONAL DRINKS
Feel-good food & drink
Consumers increasingly want food and drink that does more than simply taste good. Energy, focus, wellbeing and gut health are becoming part of the conversation.
Coffee is evolving beyond caffeine, creating opportunities for functional ingredients, wellness-led products and drinks that fit into consumers’ everyday routines.
The opportunity: Think beyond the traditional coffee menu and explore ingredients, formats and pairings that deliver an added sense of wellbeing.
02
REASONS TO RETURN
Give customers something new to talk about
Consumers are increasingly influenced by what they see online. A drink that looks good on social can create curiosity, conversation and, importantly, a reason to come back.
Limited editions, seasonal launches and trending flavours can turn the everyday coffee visit into something that feels new and worth sharing.
The opportunity: Create moments of excitement with limited-time drinks, seasonal flavours and visually striking launches that give customers a reason to return.
03
PREMIUM PASTRIES
Small indulgences, bigger baskets
Premium bakery is becoming one of the simplest ways for coffee shops to increase average transaction value.
A great pastry can transform a coffee-only visit into a more considered occasion — particularly when paired with seasonal drinks, new launches or limited-time offers.
The opportunity: Elevate your bakery offer with premium products, seasonal flavours and simple coffee-and-pastry pairings designed to encourage the extra purchase.
04
COFFEE SHOPS AS SOCIAL HUBS
From coffee stops to community
The coffee shop is becoming more than somewhere to grab a drink.
From run clubs and coffee raves to book clubs, networking events and community gatherings, operators are creating experiences that give people a reason to stay, connect and come back.
The opportunity: Build loyalty beyond the cup by creating experiences and communities around your space — giving customers more reasons to visit throughout the week.
05
ELEVATING THE EVERYDAY
The sandwich glow-up
The humble sandwich is having a glow-up.
As drink-only visits decline, food is becoming an increasingly important driver of spend, loyalty and differentiation. Premium breads, globally inspired fillings and elevated toasties can transform familiar favourites into something customers actively seek out.
And there is another opportunity: pairing. Thoughtful coffee-and-food combinations can encourage customers to trade up and spend more.
The opportunity: Treat food as a destination, not an add-on. Elevate everyday favourites and create pairings that make the complete coffee shop experience more compelling.
